advertising

Simplicity in Messaging – Part 2

20 January 2012

(click here to see part one of this two-part series) I’ve seen this sign on the way out of my neighborhood recently.     While I feel sad for the owners, I think they have totally nailed the messaging.  I saw this a few weeks ago, and said “that sign is perfect.”  And then, just [...]

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Simplicity In Messaging – Part 1

19 January 2012

I pass by this billboard every day on the way to work:     And every time I see it, I shake my head.  What a missed opportunity.  (For the record, I’m not picking on Coan.  I’ve never used their products or services.  I’m pointing out this advertising faux pas).  Here’s what I mean by [...]

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Guest post: Two Marketing Mini-Case Studies

21 October 2011

I guest-posted over at MarketingProfs again today.  In that post, I create two mini-case studies: one on persona-based marketing, and one on understanding buyer needs.  An excerpt is below.  Head on over to Know Your Buyer: Two Marketing Case Studies to read the full post.   Using Buyer Personas For Laser-Focused Targeting Do you know your buyer?  [...]

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Oscar Mayer’s Fuzzy Nutritional Math

13 September 2011

I was preparing a shopping list a few weeks back for a recipe that involved turkey bacon.  I said to my wife, “This should be a bit healthier for us, since it calls for turkey bacon, as opposed to regular bacon.”  “Yeah,” she said, “but we typically eat the Oscar Mayer Center Cut Bacon – [...]

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Specialists: marketing buzzword sugar

2 May 2010

There is this gas station/repair garage near where I used to live.  It wasn’t one of the major chains, but more of an independent place.  I’d stop in about half the time because their prices were competitive, but also because they were on the same side of the road as my gas tank was on [...]

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