business

Video Interview – How Start-ups Can Use Social Media

17 January 2012

Recently I was interviewed Gulnara Mirzakarimova over at Two-Side Brain.  Her mission? “[Re-shape the] Washington D.C. metro area into a vibrant startup playground.”  In conversations with her, the passion extends beyond the metro DC area, but this is where she’s starting.  If you’re a start-up or know someone who is, reach out to Gulnara for [...]

Tagged as: , , , , , , , , , ,

1 comment [jump to full article]

Subjectively Speaking’s Greatest Clicks of 2011

28 December 2011

The end of the year means a wrap-up post.  Well, not always.  But it is a bit of fun to do a brief retrospective, as it pertains to this blog.  I have three categories this year for you to peruse.   The Five Most Viewed Posts on Subjectively Speaking (Authored in 2011) Of the posts [...]

Tagged as: , , , , , , ,

2 comments [jump to full article]

The Academics of Social Media Marketing

24 October 2011

About a week ago, I guest-lectured at Babson (go Beavers!), one of my alma maters.  I was speaking to an Enterprise 2.0 class, and the topic of this particular session was applying social media lessons to marketing.  In my chat with the students, who posed some great questions, I covered a few things…   Getting [...]

Tagged as: , , , ,

1 comment [jump to full article]

New Guest Post: How To Use Twitter to Find New Business

1 September 2011

Short post today (just a teaser, actually).  Today, I started guest-posting over at Comparz.  Comparz provides in-depth user reviews and rankings of services for small and mid-sized businesses, from email marketing and lead management services to web conferencing and online data backup services, and are adding more categories as they grow.   On the Comparz [...]

Tagged as: , , , , ,

0 comments [jump to full article]

Google and Motorola: A Case For Vertical Integration

18 August 2011

There’s been much ballyhoo this week about the GoogleRola acquisition. Many have speculated the true meaning (talent acquisition? [though that’s 19,000 new employees] patent portfolio? software-hardware partnership?)   Google has said that they plan on keeping Android truly open.  But one thing this allows is for Google to be more vertically integrated with one of [...]

Tagged as: , , , , ,

0 comments [jump to full article]

Southwest Airlines, Real-Time PR, and a Failure to Communicate: Two Mini-Case Studies

3 August 2011

Recently, I flew Southwest Airlines from the south back to the northeast (US), where I live.  The flight was on August  1, and I was on the second of two legs, in Baltimore/Washington DC.  I heard of some thunder in the northeast, and was wondering if my flight was going to get cancelled.  We boarded [...]

Tagged as: , ,

6 comments [jump to full article]

← Previous Entries