business

The Academics of Social Media Marketing

24 October 2011

About a week ago, I guest-lectured at Babson (go Beavers!), one of my alma maters.  I was speaking to an Enterprise 2.0 class, and the topic of this particular session was applying social media lessons to marketing.  In my chat with the students, who posed some great questions, I covered a few things…   Getting [...]

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New Guest Post: How To Use Twitter to Find New Business

1 September 2011

Short post today (just a teaser, actually).  Today, I started guest-posting over at Comparz.  Comparz provides in-depth user reviews and rankings of services for small and mid-sized businesses, from email marketing and lead management services to web conferencing and online data backup services, and are adding more categories as they grow.   On the Comparz [...]

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Google and Motorola: A Case For Vertical Integration

18 August 2011

There’s been much ballyhoo this week about the GoogleRola acquisition. Many have speculated the true meaning (talent acquisition? [though that’s 19,000 new employees] patent portfolio? software-hardware partnership?)   Google has said that they plan on keeping Android truly open.  But one thing this allows is for Google to be more vertically integrated with one of [...]

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Southwest Airlines, Real-Time PR, and a Failure to Communicate: Two Mini-Case Studies

3 August 2011

Recently, I flew Southwest Airlines from the south back to the northeast (US), where I live.  The flight was on August  1, and I was on the second of two legs, in Baltimore/Washington DC.  I heard of some thunder in the northeast, and was wondering if my flight was going to get cancelled.  We boarded [...]

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The Five Percent Rule

1 July 2011

photo © 2010 Kevin Dooley | more info (via: Wylio) When offering feedback on something in a group setting – an idea, editing a presentation, comments on a paper, whatever – think for an extra two seconds about what you’re going to say or offer.  If your contribution isn’t five percent or more of value, [...]

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How to Use Digital Media And Social Media for a Product Launch (part 3)

26 June 2011

In the first and second parts of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  From there, I moved onto some basic mechanics – quick shots on how to find information and absorb it in new [...]

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