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Leveraging User-Generated Content From Community Forums

Alan BelniakJanuary 17, 2017content, Social MediaLeave a Comment

What do you do when the subject matter experts are your community? How can you harness the power of user-generated content and make that a focal point of your content strategy?

Content Redux – Getting More From the Core

Alan BelniakMay 17, 2016content4 Comments

Producing effective, quality content is a core challenge for just about all of the content marketers I know. Here’s a way to get quantity FROM quality.

MassTLC slides from a Content Marketing workshop

Alan BelniakApril 9, 2014content, MarketingLeave a Comment

I co-led a workshop at a recent MassTLC event, about aligning a content marketing strategy to a B2B funnel. This post also points to the slides.

Rocking Content Marketing in a Grammatically-correct Way

Alan BelniakMarch 22, 2014content4 Comments

A great example of marrying multiple formats of content – a great example of content marketing, and grammar to boot!

A case for content: vacation destinations

Alan BelniakFebruary 18, 2014business, content5 Comments

Using content doesn’t just answer questions – it can help complete a sale and transform a lackluster customer into a raving one.

Who Owns Content Marketing?

Alan BelniakOctober 11, 2013career, content, Marketing1 Comment

Who owns content marketing? Best two out of three… OK, three out of five.

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