What do you do when the subject matter experts are your community? How can you harness the power of user-generated content and make that a focal point of your content strategy?
Producing effective, quality content is a core challenge for just about all of the content marketers I know. Here’s a way to get quantity FROM quality.
I co-led a workshop at a recent MassTLC event, about aligning a content marketing strategy to a B2B funnel. This post also points to the slides.
A great example of marrying multiple formats of content – a great example of content marketing, and grammar to boot!
Using content doesn’t just answer questions – it can help complete a sale and transform a lackluster customer into a raving one.
Who owns content marketing? Best two out of three… OK, three out of five.