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Subjectively Speaking’s Greatest Clicks of 2011

28 December 2011

The end of the year means a wrap-up post.  Well, not always.  But it is a bit of fun to do a brief retrospective, as it pertains to this blog.  I have three categories this year for you to peruse.   The Five Most Viewed Posts on Subjectively Speaking (Authored in 2011) Of the posts [...]

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Santa, You Forgot To Give Me More Content Marketing Ideas

27 December 2011

I recently guest-posted again over at MarketingProfs’ Daily Fix about an unconventional way to source ideas for content marketing: your personal Facebook feed.  In this case, a few co-workers and Facebook friends sparked the idea.  I can’t take credit for the idea – that goes to Stacey Clement and Bettina Giemsa.  But I wrote it [...]

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Zynga and Their Real-Time Response: ‘Let Alec Play’ Image

9 December 2011

  If you’ve followed the news recently, you’ve probably heard about the Alec Baldwin / American Airlines / Words With Friends incident.  If not, here it is, in one sentence: Baldwin was boarded on an American Airlines flight, and allegedly was asked to depart the plane prior to take off because he allegedly would not [...]

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A Content Marketing Appetizer

23 November 2011

As we roll into Thanksgiving, it occurred to me that content for content marketing is in lots of places.  It’s even around you as you prepare your Thanksgiving dinner (for those of you in the US that do so). (can’t see the video? pop out to see it here: http://youtu.be/zsvxsGCNWwc) In this short video, I talk [...]

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A new take on the FAQ

31 March 2011

photo © 2011 photosteve101 | more info (via: Wylio) The FAQ.  Fack.  Frequently-asked questions.  It started out exactly as that.  People could point back to it every time a question came up so they didn’t have to type the same damned answer all over again.  Then people got smarter.  They even said, “Go read the [...]

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A Mass TLC Discussion on Content Marketing

21 March 2011

On Friday, March 18, 2011, the Mass TLC hosted another breakfast session. This session was titled “Creating a Content Strategy as the Cornerstone of your Social Media Strategy”. The featured speakers were Ann Handley from MarketingProfs (@MarketingProfs), C.C. Chapman from Digital Dads (@cc_chapman), and Joe Chernov from Eloqua (@jchernov). Ann and C.C. recently published a [...]

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