content

A Mass TLC Discussion on Content Marketing

21 March 2011

On Friday, March 18, 2011, the Mass TLC hosted another breakfast session. This session was titled “Creating a Content Strategy as the Cornerstone of your Social Media Strategy”. The featured speakers were Ann Handley from MarketingProfs (@MarketingProfs), C.C. Chapman from Digital Dads (@cc_chapman), and Joe Chernov from Eloqua (@jchernov). Ann and C.C. recently published a [...]

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eBooks and Whitepapers: A Content Rules (mini) Review

3 February 2011

In this video, I review one chapter of a new book on the scene, Content Rules, by Ann Handley and C.C. Chapman.  The entire book is great, but instead of reviewing the whole book, I wanted to instead dig into one chapter in detail.  The chapter I chose is about ebooks and whitepapers.  I recently [...]

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Dinner Time With Content Marketing: A Meal Analogy

10 November 2010

I’ve been asked several times recently: “What is content marketing?” And if you’ve seen it, consumed it, and/or created it, you know what it is.  To some, it’s really easy to explain.  To others, it’s more difficult to explain, especially if you use other terms in the definition that are also foreign.  Below is an [...]

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Generic Blog Post: Explained

10 September 2010

My recent Generic Blog Post was meant to be taken lightly.  It was an attempt at equal parts education and humor. The Education I get asked a lot about how to actually go about writing a blog.  Or what kind of content goes into it.  Or defending guffaws of “blogging is for people who sit [...]

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Generic Blog Post

9 September 2010

A set-up sentence for the entire post. Or, a summary of the post, Quentin Tarrantino style. A supporting sentence that adds a bit more to the story. A sentence that might set up a counter-point. A refuting sentence that suggests if the reader keep reading, they’ll get what they are looking for. A nice close-out [...]

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How Beer is Like Marketing

25 June 2010

NPR posted a story about the changing tastes in beer recently, and instantly as I heard it, I thought “that’s just like marketing.”  Here’s how. Go ahead and jump to the story, then come back.  We’ll wait.  It’s a short read or listen (just under four minutes). One of the lines that made me shake [...]

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