event

Using Social Media to Increase Event and Webinar Attendance

21 July 2010

I’ve been asked a few times by colleagues to assist or consult on how to use some social media sites to drive traffic to webinars, virtual events, actual events, and the like.  Instead of recycling the e-mail over again, I’m turning it into a post [this one].  I can point colleagues to it, you all [...]

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How to Leverage Digital and Social Media at Events/Conferences

21 June 2010

In a previous post, I mentioned that I attended my company’s annual customer conference.  My role there this year was different than in years past, when I was a product manager.  This year, I was a (self-titled) digital media nerd.  One aspect of my role at the event was to capture video, audio, pictures, and [...]

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PTC USER, From Two Perspectives

17 June 2010

Last week, I attended my company’s annual customer conference: PTC USER.  If you follow me on Twitter, you saw many tweets with a #ptcuser10 hashtag, and we’ll save a dissection of the digital media for another post.  In this post, I want to examine the event from the eyes of two different people: customers and [...]

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Thoughts on Conferences (Marketing Profs B2B and generic)

7 May 2010

I attended the Marketing Profs B2B forum this week in Boston.  It was a good event, and it was the first time I attended.  I was fortunate enough to sit on a panel and share some of what I know with a (hopefully) engaged crowd.  I got to attend a few other sessions, listen to [...]

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