executive

What Happens When You Don’t Have Executive Level Buy-in For Your Social Media Project?

26 August 2010

Much has been said about gaining that critical element of support from executives on your social media plan, initiative, or campaign.  I believe (and espouse this), as do others.  Read any current social media blogger theses days (including yours truly), or just do a generic Google search on ‘executive buy in social media‘.  Surely this [...]

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