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Digital Detective: How to Get Smart on Practically Anything on the Internet

6 December 2011

We are awash in the biggest information deluges we’ve ever faced, and its showing no signs of letting up.  That’s both a blessing and a curse, because with loads of content, one needs context.  How can we mine that and make sense of it all for something useful?  This is what I will explain today. [...]

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Required Skills to Enter the Digital World Today

10 August 2011

Over on Web Ink Now (David Meerman Scott’s blog), he has a great recent post about what a radical CMO might do nowadays: hire a bond trader into the marketing organization.  Jump over (see link below) and read why – it’s a good read and alludes to another topic David wrote about in the past, [...]

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Why Marketing on Facebook Can be a Terrible Idea

6 April 2011

photo © 2010 Mike Burton | more info (via: Wylio) I was listening to CNET’s Buzz Out Loud recently (see link below), and they were talking about the impending sale of MySpace.  Co-host Molly Wood had a great point, the inspiration for this post: “Facebook will not last forever – nobody ever does.” (the story starts [...]

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Using Social Media to Increase Event and Webinar Attendance

21 July 2010

I’ve been asked a few times by colleagues to assist or consult on how to use some social media sites to drive traffic to webinars, virtual events, actual events, and the like.  Instead of recycling the e-mail over again, I’m turning it into a post [this one].  I can point colleagues to it, you all [...]

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