listen

An Easy Missed Opportunity To Listen

8 August 2011

We’ve had an Acura MDX since 2007.  It’s our family truckster.  My wife wasn’t really hip to station wagons or minivans, so we went SUV.  And I like technology, so this was a good fit for us.  Soon after having it, I noticed some things lacking in the user-experience department of the navigation system and [...]

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B2B Social Media Listening: A Case Study

22 December 2010

I’m preparing my content for the upcoming Marketing Profs Digital Marketing Forum 2011 in Austin, TX (February 2-4, 2011).  In doing so, I realized I never posted my content from the last Marketing Profs event I attended (Marketing Profs Business-to-Business Forum in May 2010).  My hope is that there is some value from what’s here, [...]

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Free and Fast Market Research and Keyword Research

5 August 2010

If you’re looking to spin up quickly on a topic, understand keywords or related (secondary) words to a search term, find out what a person talks about, or want to do some market research, keep reading.  You can use two free tools (Twitter and Wordle) to give you a graphical representation of content, all in [...]

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Advanced Social Media Listening

5 June 2010

On Thursday, June 4, 2010, I co-led with Mike Troiano a Mass TLC panel titled ‘Advanced Social Media Listening’ at the 2010 Social Media Summit.  The session was generally an open discussion – Mike and I had no slides, and essentially just steered a conversation.  Below is a bit about Mike (if you don’t know [...]

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Your Customers Are Telling You What They Want

26 February 2010

A friend and colleague of mine is lecturing at Emerson College this semester.  He is leading a class on Sales Promotion and Special Event Management, and invited me to come in and speak about using social media.  The semester began with the purposes of developing and implementing sales promotions as part of a marketing mix.  [...]

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How Businesses Can Get Started With Social Media

1 February 2010

[note: this blog post has been co-written by the authors Alan Belniak and Laura Vecchio, and posted on each of their blogs - http://www.SubjectivelySpeaking.net and http://www.LauraVecchio.com] We recently had the pleasure of co-authoring and co-presenting a topic for a New England Direct Marketing Association (NEDMA) event about social media marketing.  We titled it, ‘Social Media: [...]

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