listening

Guest post: Two Marketing Mini-Case Studies

21 October 2011

I guest-posted over at MarketingProfs again today.  In that post, I create two mini-case studies: one on persona-based marketing, and one on understanding buyer needs.  An excerpt is below.  Head on over to Know Your Buyer: Two Marketing Case Studies to read the full post.   Using Buyer Personas For Laser-Focused Targeting Do you know your buyer?  [...]

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How to Use Digital Media And Social Media for a Product Launch (part 3)

26 June 2011

In the first and second parts of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  From there, I moved onto some basic mechanics – quick shots on how to find information and absorb it in new [...]

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How to Use Digital Media And Social Media for a Product Launch (part 2)

16 March 2011

In the first part of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  This post builds on that to round out some of the basics for getting underway in doing digital market research. use Twitter [...]

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How to Use Digital Media And Social Media for a Product Launch (part 1)

7 March 2011

A friend of mine recently asked me to sit on his board of advisors for a new consultancy he launched.  My primary role will be to advise on all things social and digital media.  The first of such advice is related to the business as a whole.  How can one use digital and social media to [...]

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B2B Social Media Listening: A Case Study

22 December 2010

I’m preparing my content for the upcoming Marketing Profs Digital Marketing Forum 2011 in Austin, TX (February 2-4, 2011).  In doing so, I realized I never posted my content from the last Marketing Profs event I attended (Marketing Profs Business-to-Business Forum in May 2010).  My hope is that there is some value from what’s here, [...]

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How To Be On Twitter Without Being On Twitter

16 August 2010

[note: If you're reading this in an RSS reader, the images may not line up well with the text. If you start to get sea sick, pop on out to the full post.] OK, so not the most SEO-friendly headline.  But have you ever been faced with this scenario (either you or someone you know)? [...]

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