MassTLC slides from a Content Marketing workshop

Alan BelniakApril 9, 2014content, Marketing0 Comments

I co-led a workshop at a recent MassTLC event, about aligning a content marketing strategy to a B2B funnel. This post also points to the slides.

Questions to ask when seeking persona development help

Alan BelniakOctober 25, 2013business, Marketing4 Comments

When looking for help developing personas, ask these questions of your vendor.

Content marketing explained (in a visually entertaining way)

Alan BelniakAugust 22, 2013content, Marketing0 Comments

Content marketing, explained in a visually compelling way.

Key Takeaways from Content Marketing World 2012 – #CMWorld

Alan BelniakSeptember 7, 2012business, content, Marketing, media, Social Media3 Comments

I just finished attending … Read More

Thinking Out Loud – Big Brands, Mass Marketing, and Niche Products

Alan BelniakAugust 28, 2012business, Marketing0 Comments

In this post, I’m … Read More

Cracking the code for B2B Marketing Analytics

Alan BelniakAugust 16, 2012business, guidelines, Marketing, Social Media0 Comments

Marketing is tough business. … Read More