I co-led a workshop at a recent MassTLC event, about aligning a content marketing strategy to a B2B funnel. This post also points to the slides.
Questions to ask when seeking persona development help
When looking for help developing personas, ask these questions of your vendor.
Content marketing explained (in a visually entertaining way)
Content marketing, explained in a visually compelling way.
Thinking Out Loud ā Big Brands, Mass Marketing, and Niche Products
In this post, Iām … Read More
Cracking the code for B2B Marketing Analytics
Marketing is tough business. … Read More