Marketing

Simplicity in Messaging – Part 2

20 January 2012

(click here to see part one of this two-part series) I’ve seen this sign on the way out of my neighborhood recently.     While I feel sad for the owners, I think they have totally nailed the messaging.  I saw this a few weeks ago, and said “that sign is perfect.”  And then, just [...]

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Simplicity In Messaging – Part 1

19 January 2012

I pass by this billboard every day on the way to work:     And every time I see it, I shake my head.  What a missed opportunity.  (For the record, I’m not picking on Coan.  I’ve never used their products or services.  I’m pointing out this advertising faux pas).  Here’s what I mean by [...]

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Santa, You Forgot To Give Me More Content Marketing Ideas

27 December 2011

I recently guest-posted again over at MarketingProfs’ Daily Fix about an unconventional way to source ideas for content marketing: your personal Facebook feed.  In this case, a few co-workers and Facebook friends sparked the idea.  I can’t take credit for the idea – that goes to Stacey Clement and Bettina Giemsa.  But I wrote it [...]

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A Content Marketing Appetizer

23 November 2011

As we roll into Thanksgiving, it occurred to me that content for content marketing is in lots of places.  It’s even around you as you prepare your Thanksgiving dinner (for those of you in the US that do so). (can’t see the video? pop out to see it here: http://youtu.be/zsvxsGCNWwc) In this short video, I talk [...]

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The Academics of Social Media Marketing

24 October 2011

About a week ago, I guest-lectured at Babson (go Beavers!), one of my alma maters.  I was speaking to an Enterprise 2.0 class, and the topic of this particular session was applying social media lessons to marketing.  In my chat with the students, who posed some great questions, I covered a few things…   Getting [...]

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Oscar Mayer’s Fuzzy Nutritional Math

13 September 2011

I was preparing a shopping list a few weeks back for a recipe that involved turkey bacon.  I said to my wife, “This should be a bit healthier for us, since it calls for turkey bacon, as opposed to regular bacon.”  “Yeah,” she said, “but we typically eat the Oscar Mayer Center Cut Bacon – [...]

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