Marketing

Over at Marketing Profs: Extending the Idea of ‘Premium’

12 April 2011

photo © 2009 Chuck Coker | more info (via: Wylio) Howdy, all.  If you missed it last week, I guest-posted over on the  Marketing Profs Daily Fix Blog.  Here is a link to my post, titled Marketing Convenience: Extending the Idea of ‘Premium’. Here’s an excerpt: Premium tends to convey a sense of more … for [...]

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Why Marketing on Facebook Can be a Terrible Idea

6 April 2011

photo © 2010 Mike Burton | more info (via: Wylio) I was listening to CNET’s Buzz Out Loud recently (see link below), and they were talking about the impending sale of MySpace.  Co-host Molly Wood had a great point, the inspiration for this post: “Facebook will not last forever – nobody ever does.” (the story starts [...]

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A Mass TLC Discussion on Content Marketing

21 March 2011

On Friday, March 18, 2011, the Mass TLC hosted another breakfast session. This session was titled “Creating a Content Strategy as the Cornerstone of your Social Media Strategy”. The featured speakers were Ann Handley from MarketingProfs (@MarketingProfs), C.C. Chapman from Digital Dads (@cc_chapman), and Joe Chernov from Eloqua (@jchernov). Ann and C.C. recently published a [...]

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MP Daily Fix Post – Who Knows What’s Best For Your Product?

10 March 2011

photo © 2010 Austin Turner | more info (via: Wylio) Hi, all. I guest-posted again over on the Marketing Profs blog.  That post is about falling into the trap of presuming that our customers are just like us.  The title of the post is Because I Said So: Who Knows What’s Best For Your Product?.  Here’s an [...]

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How To Find the Right Search Words and Terms

16 February 2011

Recently, I was asked: “how do you go about determining which keywords to research?  As in, I know that my product does ___.  How do I figure out how people are talking about that, and how do I get involved in those conversations?  It’s almost like I don’t know where to start.” As I sat [...]

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Social Media Best Practices Presentation

9 February 2011

The 2011 Marketing Profs Digital Marketing Forum was last week in (cold!) Austin, Texas.  I was excited to attend, and present with two other great people, Jeff Cohen and Sharon Mostyn.  However, I got stuck in Boston, and couldn’t catch my flight out!  Since our speaking slot was at the first time on the first [...]

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