media

Zynga and Their Real-Time Response: ‘Let Alec Play’ Image

9 December 2011

  If you’ve followed the news recently, you’ve probably heard about the Alec Baldwin / American Airlines / Words With Friends incident.  If not, here it is, in one sentence: Baldwin was boarded on an American Airlines flight, and allegedly was asked to depart the plane prior to take off because he allegedly would not [...]

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A Content Marketing Appetizer

23 November 2011

As we roll into Thanksgiving, it occurred to me that content for content marketing is in lots of places.  It’s even around you as you prepare your Thanksgiving dinner (for those of you in the US that do so). (can’t see the video? pop out to see it here: http://youtu.be/zsvxsGCNWwc) In this short video, I talk [...]

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Newsjacking Book Review

14 November 2011

If you look up ‘drafting’ in the dictionary, one of the definitions you’d see, relative to racing, is something like “to stay close behind another racer so as to take advantage of the reduced air pressure created by that leading racer”.  As in, the trailer is taking advantage of the effort from the leader. Media [...]

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Stop The Hype About The Hype: Hurricane Irene

29 August 2011

There was a lot of hype around the impending arrival of Hurricane #Irene over the August 26 – August 28, 2011 weekend along the eastern seaboard of the US.  A lot of media were talking about it via multiple channels, from TV and radio, to Twitter and Facebook, and everything else in between.  In fact, [...]

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Don’t Say These Five Things For a Week

12 July 2011

photo © 2011 rochelle hartman | more info (via: Wylio) During a recent vacation, I was talking with some family and others about what it is that I do. Not many in my family are as connected to digital and social media, so some of the vernacular I use gets met with blank stares. And [...]

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How to Use Digital Media And Social Media for a Product Launch (part 3)

26 June 2011

In the first and second parts of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  From there, I moved onto some basic mechanics – quick shots on how to find information and absorb it in new [...]

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