messaging

Simplicity in Messaging – Part 2

20 January 2012

(click here to see part one of this two-part series) I’ve seen this sign on the way out of my neighborhood recently.     While I feel sad for the owners, I think they have totally nailed the messaging.  I saw this a few weeks ago, and said “that sign is perfect.”  And then, just [...]

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Simplicity In Messaging – Part 1

19 January 2012

I pass by this billboard every day on the way to work:     And every time I see it, I shake my head.  What a missed opportunity.  (For the record, I’m not picking on Coan.  I’ve never used their products or services.  I’m pointing out this advertising faux pas).  Here’s what I mean by [...]

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How Loud is Your Marketing Message?

30 September 2010

I’m a recently-added guest contributor over at the Marketing Profs’ Daily Fix blog (MPDaily Fix).  My first post there is about how a louder marketing message isn’t necessarily a better marketing message.  It’s not meant to just focus on radio commercials – that’s just the metaphor. At any rate, you can head on over to [...]

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Specialists: marketing buzzword sugar

2 May 2010

There is this gas station/repair garage near where I used to live.  It wasn’t one of the major chains, but more of an independent place.  I’d stop in about half the time because their prices were competitive, but also because they were on the same side of the road as my gas tank was on [...]

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