Guest post: Two Marketing Mini-Case Studies

21 October 2011

I guest-posted over at MarketingProfs again today.  In that post, I create two mini-case studies: one on persona-based marketing, and one on understanding buyer needs.  An excerpt is below.  Head on over to Know Your Buyer: Two Marketing Case Studies to read the full post.   Using Buyer Personas For Laser-Focused Targeting Do you know your buyer?  […]

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