Social Media

How You Can Use A Twitter Hashtag from an Event

15 March 2012

What can you do when you stumble across a hashtag that’s being used in support of a live event?  You can mine it for digital data gold, that’s what you can do!   Here’s a bit of what you can do with a hashtag… I explained this very concept at work.  Instead of using that [...]

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Social Media is a Perpetual Beta

16 February 2012

Microsoft Word has many stable releases. If you use it today, chances are you are not using a beta copy.  It’s stable, functional, and generally predictable. The printer you use for making hard copies of documents isn’t in beta.  It was designed, tested against specs, and shipped.  It works as expected.   To me, social [...]

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Presentation-Finding, Ranking and Tracking the Online Influencers Important to Your Business

5 February 2012

Last week, I was delighted to participate on a panel with the Massachusetts Technology Leadership Council’s (MassTLC, if you’re not into typing) social media cluster.  I’m a co-chair of that organization, along with Paul Gillin.  IN this session, we spoke about Finding, Ranking and Tracking the Online Influencers Important to Your Business.  Click on that link [...]

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Video Interview – How Start-ups Can Use Social Media

17 January 2012

Recently I was interviewed Gulnara Mirzakarimova over at Two-Side Brain.  Her mission? “[Re-shape the] Washington D.C. metro area into a vibrant startup playground.”  In conversations with her, the passion extends beyond the metro DC area, but this is where she’s starting.  If you’re a start-up or know someone who is, reach out to Gulnara for [...]

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Subjectively Speaking’s Greatest Clicks of 2011

28 December 2011

The end of the year means a wrap-up post.  Well, not always.  But it is a bit of fun to do a brief retrospective, as it pertains to this blog.  I have three categories this year for you to peruse.   The Five Most Viewed Posts on Subjectively Speaking (Authored in 2011) Of the posts [...]

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The Anatomy of a Twitter Handle – Eight Common Styles

21 November 2011

What’s in a name?  Quite a bit. Especially when it’s the written word. Seeing a name for the first time is the modern-day first impression. When I get a new follower on Twitter, I go through a quick process to determine whether not I follow back.  And part of that process is looking at your [...]

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