social

A Content Marketing Appetizer

23 November 2011

As we roll into Thanksgiving, it occurred to me that content for content marketing is in lots of places.  It’s even around you as you prepare your Thanksgiving dinner (for those of you in the US that do so). (can’t see the video? pop out to see it here: http://youtu.be/zsvxsGCNWwc) In this short video, I talk [...]

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The Academics of Social Media Marketing

24 October 2011

About a week ago, I guest-lectured at Babson (go Beavers!), one of my alma maters.  I was speaking to an Enterprise 2.0 class, and the topic of this particular session was applying social media lessons to marketing.  In my chat with the students, who posed some great questions, I covered a few things…   Getting [...]

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How to Use Digital Media And Social Media for a Product Launch (part 3)

26 June 2011

In the first and second parts of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  From there, I moved onto some basic mechanics – quick shots on how to find information and absorb it in new [...]

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A Mass TLC Discussion on Content Marketing

21 March 2011

On Friday, March 18, 2011, the Mass TLC hosted another breakfast session. This session was titled “Creating a Content Strategy as the Cornerstone of your Social Media Strategy”. The featured speakers were Ann Handley from MarketingProfs (@MarketingProfs), C.C. Chapman from Digital Dads (@cc_chapman), and Joe Chernov from Eloqua (@jchernov). Ann and C.C. recently published a [...]

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How to Use Digital Media And Social Media for a Product Launch (part 2)

16 March 2011

In the first part of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  This post builds on that to round out some of the basics for getting underway in doing digital market research. use Twitter [...]

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How to Use Digital Media And Social Media for a Product Launch (part 1)

7 March 2011

A friend of mine recently asked me to sit on his board of advisors for a new consultancy he launched.  My primary role will be to advise on all things social and digital media.  The first of such advice is related to the business as a whole.  How can one use digital and social media to [...]

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