socialmedia

Video Interview with David Reske of Nowspeed

21 May 2010

Websites today may look good to you, but they need to look good to your customer. After all, isn’t that who you’re trying to attract?

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Audio Interview with Christopher S. Penn

17 May 2010

Christopher S. Penn I had the privilege of interviewing Chris while at the Marketing Profs B2B Forum in Boston last week.  Chris was very busy, helping staff the Blue Sky Factory booth, as well as provide some 1-on-1 e-mail and social media therapy sessions to anyone who signed up. Chris has many talents and places [...]

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Social Media Rules of the Road: Policy vs. Guideline

13 May 2010

Policy?  Guideline? You can look at the definitions of each here: policy and guideline. Aside from dictionary definitions, I think the common use of these tends to be something along the lines of the following: Policy –rigid, authoritative, unwavering, push, “set in stone” Guideline – didactic, fungible, suggestive, framework, nudge, pull I hope with those [...]

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