tips

How to Pre-Populate A Twitter Status On The Web

14 October 2011

The Situation You may have come across a site like this before: you see a nice bit of text (a quote, a joke, something with a hashtag in it) that is shareable.  Next to that text is a Twitter icon.  You click it, and it bounces you to your browser, opens a new window, and [...]

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3 Ways to Boost Interactions on Your Company Facebook Page

26 September 2011

This is a guest post by Dee Mason.  Dee Mason is a social media and travel fanatic, and has been writing freelance for nearly four years. She main focuses are on personal finance, on-line marketing and travel but she has been known to write about anything and everything.     Countless companies are now getting in on the [...]

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New Guest Post: How To Use Twitter to Find New Business

1 September 2011

Short post today (just a teaser, actually).  Today, I started guest-posting over at Comparz.  Comparz provides in-depth user reviews and rankings of services for small and mid-sized businesses, from email marketing and lead management services to web conferencing and online data backup services, and are adding more categories as they grow.   On the Comparz [...]

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How to Find Twitter-ers and Other Conversations By Region or Locale

22 August 2011

In my role heading up social media for a global company, I often lead formal or informal training exercises on how to get smarter with certain tools, how to listen using social media, tracking things in the digital space, and the like.  It’s no secret that business-to-business (B2B) social media has taken off more rapidly [...]

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How To Build the Right Community

22 February 2011

Recently, Chris Penn (daytime job, blog, Twitter, and podcast) spoke at the Massachusetts Technology Leadership Council’s Social Media Cluster.  The topic was Building the Right Community of Followers.  When fleshing out this topic, I immediately thought of Chris to speak.  He co-administers the Marketing Over Coffee LinkedIn group (along with his podcast co-host, John Wall). [...]

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Thoughts on Conferences (Marketing Profs B2B and generic)

7 May 2010

I attended the Marketing Profs B2B forum this week in Boston.  It was a good event, and it was the first time I attended.  I was fortunate enough to sit on a panel and share some of what I know with a (hopefully) engaged crowd.  I got to attend a few other sessions, listen to [...]

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