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How to Find Twitter-ers and Other Conversations By Region or Locale

22 August 2011

In my role heading up social media for a global company, I often lead formal or informal training exercises on how to get smarter with certain tools, how to listen using social media, tracking things in the digital space, and the like.  It’s no secret that business-to-business (B2B) social media has taken off more rapidly [...]

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How To Build the Right Community

22 February 2011

Recently, Chris Penn (daytime job, blog, Twitter, and podcast) spoke at the Massachusetts Technology Leadership Council’s Social Media Cluster.  The topic was Building the Right Community of Followers.  When fleshing out this topic, I immediately thought of Chris to speak.  He co-administers the Marketing Over Coffee LinkedIn group (along with his podcast co-host, John Wall). [...]

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Thoughts on Conferences (Marketing Profs B2B and generic)

7 May 2010

I attended the Marketing Profs B2B forum this week in Boston.  It was a good event, and it was the first time I attended.  I was fortunate enough to sit on a panel and share some of what I know with a (hopefully) engaged crowd.  I got to attend a few other sessions, listen to [...]

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Blogging Guidelines, encore: After The Fact…

10 March 2010

This is part five of a five-part series I’m writing.  The five parts are homework, being mindful when writing, mechanics, promotion, and follow-up.   The first installment also has a bit more of an introduction that sets up the what/why of this. This section discusses a few things an author can do once the post has [...]

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Blogging Guidelines, Part 4: Promoting Your Blog

8 March 2010

This is part four of a five-part series I’m writing.  The five parts are homework, being mindful when writing, mechanics, promotion, and follow-up.   The first installment also has a bit more of an introduction that sets up the what/why of this. This section lists some suggestions to go about promoting a post once you have it [...]

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Blogging Guidelines, Part 3: Steps To Do For Every Post

5 March 2010

This is part three of a five-part series I’m writing.  The five parts are homework, being mindful when writing, mechanics, promotion, and follow-up.   The first installment also has a bit more of an introduction that sets up the what/why of this. This section lists the steps that should be strongly considered for every post.  Note that [...]

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