tools

Guest post: Identifying Key Influencers

13 January 2012

A few days ago, I guest-posted over at Comparz (new business owners/start-ups: tons of user reviews on software to aid in the decision-making process).  That post is titled “Identifying Your Business’s Key Influencers on Twitter – Should You Care?”  The central theme of the post is whether it’s a good idea to do so, and [...]

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How to Find Twitter-ers and Other Conversations By Region or Locale

22 August 2011

In my role heading up social media for a global company, I often lead formal or informal training exercises on how to get smarter with certain tools, how to listen using social media, tracking things in the digital space, and the like.  It’s no secret that business-to-business (B2B) social media has taken off more rapidly [...]

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How To Be On Twitter Without Being On Twitter

16 August 2010

[note: If you're reading this in an RSS reader, the images may not line up well with the text. If you start to get sea sick, pop on out to the full post.] OK, so not the most SEO-friendly headline.  But have you ever been faced with this scenario (either you or someone you know)? [...]

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Email is Your Enemy

27 May 2010

I was in a work meeting the other day, and a co-worker was projecting their screen so we could all look along. In the background, I spied this person’s Outlook inbox. There were 1,254 unread messages. Really?! This person had twelve-hundred unread messages? I don’t even have one hundred messages in my root inbox (I’m [...]

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Video Interview with David Reske of Nowspeed

21 May 2010

Websites today may look good to you, but they need to look good to your customer. After all, isn’t that who you’re trying to attract?

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Audio Interview with Christopher S. Penn

17 May 2010

Christopher S. Penn I had the privilege of interviewing Chris while at the Marketing Profs B2B Forum in Boston last week.  Chris was very busy, helping staff the Blue Sky Factory booth, as well as provide some 1-on-1 e-mail and social media therapy sessions to anyone who signed up. Chris has many talents and places [...]

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