Twitter

Review: Twiends – A Way to Get More Twitter Followers

19 September 2011

People join Twitter for lots of reasons… to share content, to promote a message, to find interesting things to read.  One thing is nearly universal, though: people want more followers.  I guess its because people presume that the more followers they have, the more eyes/ears they can reach.  Nevertheless, it’s a challenge when you first [...]

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New Guest Post: How To Use Twitter to Find New Business

1 September 2011

Short post today (just a teaser, actually).  Today, I started guest-posting over at Comparz.  Comparz provides in-depth user reviews and rankings of services for small and mid-sized businesses, from email marketing and lead management services to web conferencing and online data backup services, and are adding more categories as they grow.   On the Comparz [...]

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How to Find Twitter-ers and Other Conversations By Region or Locale

22 August 2011

In my role heading up social media for a global company, I often lead formal or informal training exercises on how to get smarter with certain tools, how to listen using social media, tracking things in the digital space, and the like.  It’s no secret that business-to-business (B2B) social media has taken off more rapidly [...]

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Required Skills to Enter the Digital World Today

10 August 2011

Over on Web Ink Now (David Meerman Scott’s blog), he has a great recent post about what a radical CMO might do nowadays: hire a bond trader into the marketing organization.  Jump over (see link below) and read why – it’s a good read and alludes to another topic David wrote about in the past, [...]

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How To Not Miss Important Information on Twitter

27 July 2011

Twitter is great for that real-time update of things.  In an instant, things go by and you can catch the wave, take part in the conversation, start a conversation, or anything in between.  But what if you actually have to go do some work?  Or sleep?  Or eat?  Step away, and it’s gone.  Sure, things [...]

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Why Marketing on Facebook Can be a Terrible Idea

6 April 2011

photo © 2010 Mike Burton | more info (via: Wylio) I was listening to CNET’s Buzz Out Loud recently (see link below), and they were talking about the impending sale of MySpace.  Co-host Molly Wood had a great point, the inspiration for this post: “Facebook will not last forever – nobody ever does.” (the story starts [...]

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